How Much Does Product Photography Cost in Pakistan?

One of the most common questions we get from Pakistani e-commerce brands is: how much does product photography actually cost?

The honest answer is: it depends on what you need. But we believe in transparency — so here is a real, detailed breakdown of what product photography and videography actually costs in Pakistan in 2025, using our own pricing as a reference.

Product Photography Pricing (Per Image)

Here are the starting rates for the most common photography types at a specialist e-commerce studio:

• E-commerce (White Background): Rs. 500–700 per image — clean, marketplace-compliant shots for Daraz, Amazon, Shopify, and WooCommerce
• Clothing — Unstitched: Rs. 700 per image — flat lay or ghost-mannequin shots that show fabric clearly
• Flat Lay Photography: Rs. 2,000 per product — creative styled lay-downs for social media and brand content
• Lifestyle (No Props): Rs. 1,000 per image — product in a real-world setting without added props
• Lifestyle (With Props): Rs. 1,800 per image — styled set with props, backgrounds, and creative direction
• Group Image (White Background): Rs. 1,000 per image — multiple products in one frame

Product Videography Pricing

Video content consistently outperforms static images in ads and social media. Here's what you can expect to pay:

• Single Product (White Background): Rs. 7,500 per video — clean, marketplace-ready product video
• Group Video (Up to 5 Products): Rs. 8,000 per video — multiple products in one video
• Theme-Based / Set Video: Rs. 8,500+ per video — styled set with creative direction and props

Factors That Affect Your Final Quote

• Number of products: Larger catalogs unlock better per-product rates
• Types of shots: White background only vs. lifestyle vs. detail shots vs. a combination
• Video vs. photography: Video production requires more setup, equipment, and editing time
• Props and set design: Complex styled sets with props cost more to build
• Turnaround time: Rush delivery (under 48 hours) adds 20% to the total
• Monthly retainer: Brands on ongoing packages get significantly lower per-image rates than one-off bookings

The Real ROI Calculation

Think of it this way: if better product photography increases your conversion rate from 1% to 2%, you've doubled your revenue from the same traffic — without spending more on ads. A single good image that costs Rs. 700 to produce can generate Rs. 70,000 in additional sales if it's in a high-traffic listing.

Pakistan's e-commerce market — especially Cash on Delivery — means returns are expensive. Clear, honest, high-quality photography that accurately represents your product reduces return rates significantly.

What to Expect: One-Off vs Monthly Packages

For brands with a single product launch or a small catalog, a one-off booking works well. For brands that continuously add products, run seasonal campaigns, or need regular social media content, a monthly retainer package is significantly more cost-effective. Ask us for a custom monthly quote when you reach out.

Want a transparent, customised quote for your products? Contact Ahsan Art Creative Studio on WhatsApp for a no-obligation estimate — most quotes are ready within a few hours.